The main purpose of this report is to analyze the
current position and future prospects of Bangladesh tourism industry and to
highlight how the administration of Bangladesh Parjatan Corporation and its
promotion activities can play the role in the tourism development of a country
like Bangladesh. Considering this view, the promotional activities undertaken
by the tour operators of Bangladesh
have been analyzed to identify the problems and limitation of the said
activities. In addition to that it was attempted to find out the types of promotional
activities most suited for tourism in Bangladesh . Finally, based on the
findings, some suggestions have been put forwarded to the policy makers of the
concerned authority. The present research is a
combination of both theoretical and empirical. For the theatrical foundation
and analysis, the existing literatures were investigated. The existing
literature includes published journals, periodicals, newspapers, related
magazines, Internet etc. Most of the statistical data have been collected from
the related web pages. To collect the primary data from the selected tour
operators, a survey questionnaire has been used. To analyse the collected data,
different quantitative and qualitative measures have been taken. It is revealed
that promotion plays a pivotal role in developing the tourism industry in any
specific destination as the tourists wants to know in advance about the tourism
attractions and facilities at the destination. Promotional measures are
intended to provide the information as required by the potential tourists and
acts as vital Though Bangladesh has
some beautiful attractions to its destination, it fails to attract the
significant number of tourists partly because of insufficient promotional
activities. As the country lacks sufficient funds for this purpose, it cannot
take the necessary promotional activities for this industry.
Jun 11, 2014
Corporate Social responsibilities Practices by Agrani bank and its Impact on Financial performance
Executive Summary
Agrani Bank Limited (ABL) is the largest government commercial bank in Bangladesh addresses social concerns that threaten the structure of society and redress social conditions that adversely affect the well-being of people and society of Bangladesh.
Banking industry in Bangladesh is now a day very prospective and competitive. To give a competitive edge, CSR is a very strong and helpful tool for any bank. Agrani Bank Limited took the tool and work with it before anyone does in the banking industry in Bangladesh. ABL is one of the most successful banks in Bangladesh and still growing having enough prospects. Other player in the banking industry should take a part in this field to gain certain competitive edge.
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