ADMINISTRATIVE FUNCTIONS OF BANGLADESH PARJATAN CORPORATION AND ITS PROMOTIONAL ACTIVITIES FOR THE DEVELOPMENT OF TOURISM IN BANGLADESH

The main purpose of this report is to analyze the current position and future prospects of Bangladesh tourism industry and to highlight how the administration of Bangladesh Parjatan Corporation and its promotion activities can play the role in the tourism development of a country like Bangladesh. Considering this view, the promotional activities undertaken by the tour operators of Bangladesh have been analyzed to identify the problems and limitation of the said activities. In addition to that it was attempted to find out the types of promotional activities most suited for tourism in Bangladesh. Finally, based on the findings, some suggestions have been put forwarded to the policy makers of the concerned authority. The present research is a combination of both theoretical and empirical. For the theatrical foundation and analysis, the existing literatures were investigated. The existing literature includes published journals, periodicals, newspapers, related magazines, Internet etc. Most of the statistical data have been collected from the related web pages. To collect the primary data from the selected tour operators, a survey questionnaire has been used. To analyse the collected data, different quantitative and qualitative measures have been taken. It is revealed that promotion plays a pivotal role in developing the tourism industry in any specific destination as the tourists wants to know in advance about the tourism attractions and facilities at the destination. Promotional measures are intended to provide the information as required by the potential tourists and acts as vital Though Bangladesh has some beautiful attractions to its destination, it fails to attract the significant number of tourists partly because of insufficient promotional activities. As the country lacks sufficient funds for this purpose, it cannot take the necessary promotional activities for this industry.