The main purpose of this report is to analyze the
current position and future prospects of Bangladesh tourism industry and to
highlight how the administration of Bangladesh Parjatan Corporation and its
promotion activities can play the role in the tourism development of a country
like Bangladesh. Considering this view, the promotional activities undertaken
by the tour operators of Bangladesh
have been analyzed to identify the problems and limitation of the said
activities. In addition to that it was attempted to find out the types of promotional
activities most suited for tourism in Bangladesh. Finally, based on the
findings, some suggestions have been put forwarded to the policy makers of the
concerned authority. The present research is a
combination of both theoretical and empirical. For the theatrical foundation
and analysis, the existing literatures were investigated. The existing
literature includes published journals, periodicals, newspapers, related
magazines, Internet etc. Most of the statistical data have been collected from
the related web pages. To collect the primary data from the selected tour
operators, a survey questionnaire has been used. To analyse the collected data,
different quantitative and qualitative measures have been taken. It is revealed
that promotion plays a pivotal role in developing the tourism industry in any
specific destination as the tourists wants to know in advance about the tourism
attractions and facilities at the destination. Promotional measures are
intended to provide the information as required by the potential tourists and
acts as vital Though Bangladesh has
some beautiful attractions to its destination, it fails to attract the
significant number of tourists partly because of insufficient promotional
activities. As the country lacks sufficient funds for this purpose, it cannot
take the necessary promotional activities for this industry.